Benefits of Application Development Services for Real Estate Businesses
Why Custom Software Always Wins in Real Estate
As a realtor in the 1990s, your success depended entirely on your reputation. People had to know and trust you to recommend you to their friends, and the open house was always the crux of your sales campaign. Then the internet changed all that, and now, apps and custom software are changing it again.
Real estate businesses – including lenders and investors – increasingly seek application development services from their cousins in IT. Those in the property business must now also be in the technology business. Attracting new clients, especially of the younger variety, all comes down to being savvy about tech to beat the robots at their own game.
What Does Custom Software Development Look Like in Real Estate?
Custom software development is about building a bespoke application for a specific business. That means crafting a platform with handpicked features in the real estate industry to suit your daily workflows. Because real estate is so diverse, app development for hard money lenders will look very different from app development for realtors. The goal is always to build something unique.
The final product will depend on the type of real estate business you run. It will likely combine different functions, for example, managing client lists, scheduling inspections, creating or comparing listings, analyzing property markets, and running credit checks.
Why Can’t I Just Go With an Existing PropTech Tool?
Property technology – also known as proptech – has completely revolutionized real estate. Proptech apps and platforms are so diverse they can handle anything from construction and virtual tours to home insurance and underwriting. Unfortunately, too much choice can be a bad thing.
Despite all the software on the market, many real estate agencies still seek out custom business app development. That’s primarily due to the real estate industry’s complex structure. Working within multiple real estate niches probably calls for multiple apps. This can quickly become overwhelming for the business owner who needs the flexibility of personalized software.
5 Reasons to Go Custom With Your Real Estate Software
- Provide a Better User Experience
Whether your real estate app is for clients, consumers, or employees, a custom interface will make it much easier and more enjoyable. This might sound irrelevant, but it can work wonders for people’s moods. Having things that just work leads to less frustration and more satisfaction with your service and business. - Improve Communication With Clients
A custom app gives you new ways to communicate with your clients without making hundreds of phone calls. Automating emails, follow-ups, reminders, scheduling, and newsletters can help you maintain and grow your client base with the same responsiveness and reliability as a small firm. - Work Faster and Smarter
Designing one custom app to handle everything you need cuts out much wasted time at work. That’s because there is no more switching between programs, unnecessary emailing, and manual data entry. Suddenly, your employees can do everything they were doing before but in less time. This creates room for additional tasks and strategic work. - Gear Up for Growth
Most off-the-shelf apps and software come with rigid limitations on capacity and features. A property management program might be great for building up your portfolio initially but fall short when you’re ready to move into off-shore rentals. A custom app is always more flexible and suited for growth. - Save Money
Even if the application development services are expensive, they eventually start paying for themselves, thanks to all the money you save down the line. Using one custom app is cheaper than paying for numerous software subscriptions every month. It can also help you save on staffing costs by automating admin tasks.
Finding a Developer to Build Your Real Estate App
So you’re sold. You want to build a custom app for your real estate business—where do you start? The first thing to do is find a reliable software development company like Zelifcan Software to partner with. We provide bespoke application development services for real estate businesses and have 20 years of experience to show for it.
For more information about the real estate software projects we’ve completed in the past, please get in touch. Alternatively, book a discovery call to get started.
